Whirlpool Corporation: a growing, global company

Our company was established in 1911 in Benton Harbor, Michigan, and over the years has succeeded in becoming the world’s leading manufacturer and marketer of major home appliances. Our pursuit of excellence is now being combined with experience of services to Professional customers, acquired from the 2004 launch of our Professional range in Europe and the subsequent expansion to other regions of the world.

The industrial know-how of Whirlpool guarantees production standards for the professional line of products, which must meet the company’s extremely rigorous quality specifications. As a result, our products have an innovative, robust and flexible design that is exceptionally attractive, and will make the work of professionals simpler and more rewarding.


Discover the Professional Line of Products

The range is vast, and includes cooking, microwave ovens, refrigeration, ice cube makers, dishwashers, professional water solutions, laundry and ironing appliances, ventilation and preparation products. The design was driven by special market research and targeted tests using operators and groups of experts in the sector.

At the European centre of the Whirlpool operations in Italy, the main objective is to achieve maximum customer satisfaction across markets. All of this relates not only to the high quality of Whirlpool products, but also to an organisational structure made up of highly professional and motivated commercial partners, which has been set up to ensure an efficient sales and customer support service to respond immediately to the needs of professionals.